Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Newport
Although Newport can trace its history back to at least medieval times, when its castle was built, it was the Industrial Revolution that turned the town into what it is now, a city of over 140,000 people. Its location on the south of Wales, adjacent to the Severn Estuary opposite Bristol, made it an ideal place for a port to transport the vast amounts of coal, as well as iron, that were being mined from South Wales. For a time, the town had a larger population than Cardiff.
Although the docks are not as busy as they used to be, the town has remained active, with a diverse range of manufacturing, service industry and governmental offices being based there. It is home to Sims Metal Management’s huge scrap recycling plant, which boasts the world’s largest car crusher and links by road, water and rail. The UK’s HQ of the Office for National Statistics and the IPO (patents office) are based there, as well as the Welsh HQs of the Charity Commission and the British Red Cross.
Panasonic and International Rectifier have large factories in Newport, and EADS’s security division, Cassadian, is also located there. With such a diverse range of industries and great communications, Chief Marketing Officer vacancies are quite common in Newport.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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