Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Swansea
Once known informally as Copperopolis because of its fame as a region for smelting Cornish copper, Swansea has transformed itself from a typical Industrial Revolution city to a modern, fashionable and affluent part of Wales. Much of its employment is now in the service industries, most notably financial services, with retail also contributing. However its two most famous exports are probably the poet Dylan Thomas and Hollywood star Catherine Zeta-Jones!
Also like many industrial towns and cities across the UK, it bore the brunt of German air raids in the Second World War, and has been heavily developed in the post-war period. A key development came in 1981, when Swansea Enterprise Park became the UK’s first enterprise zone. With excellent transport connections in the shape of the A4067, A4217 and A48 and the South Wales Mainline, the zone continues to attract businesses, which means the logistics element is regularly on the lookout for Chief Marketing Officer positions to be filled.
Some of the larger employers on the Swansea Enterprise Park are beauty product manufactuer Alberto-Culver, industrial carbon and ceramics company Morgan Crucible, packaging firm Viskase, The Land Registry and Welsh Water.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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