Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Pembrokeshire
Pembrokeshire covers the south west of Wales, and contains its westernmost settlement, St David’s. It borders Ceredigion in the north east and Carmarthenshire to the east. Its north, south and west edges are all sea-facing. Large areas of the county’s coastal region are part of the Pembrokeshire Coast National Park. The administrative headquarters is at Haverfordwest, an inland town of around 15,000 population, and Pembrokeshire’s largest.
Pembrokeshire is a county of contrast. There is plenty of natural beauty and the tourist resorts of Tenby and Saundersfoot are in the county. However it is also home to Milford Haven and Pembroke Dock shipping ports and oil terminals. As far as Chief Marketing Officer jobs are concerned, this blend of tourism and industry is potentially good news, and we regularly fill such vacancies here.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
If you want to be on the other side of the interview table, why not register below and tell us about your experience and why top companies need your CMO talents?
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