Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Gwynedd
Gwynedd is the county that takes up the whole of the north west of Wales, Anglesey aside. Within its borders are a range of well known holiday resorts and the highest mountain outside Scotland, Snowdon in the Snowdonia National Park. This National Park takes up much of Gwynedd’s area, and attracts visitors from all over the world all the year round. Key settlements in the county are Bangor, Caernarfon (the administrative headquarters), Pwllheli, Porthmadog, Barmouth, Dollgellau, Blaenau Ffestiniog and Beddgelert. Before tourism, the region had a proud mining heritage.
The county of Gwynedd is the second largest by area in Wales but has a relatively small population, 120,000, partly because much of the mountainous land is uninhabitable. However, the static population is only part of the story, and the vast numbers of tourists mean that the supply chain and logistics industry is kept busy. That is good news for anyone seeking Chief Marketing Officer jobs, and they are quite common in Gwynedd.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
If you want to be on the other side of the interview table, why not register below and tell us about your experience and why top companies need your CMO talents?
Contact us