Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Anglesey
Anglesey is an island county off the coast of North Wales, but is an integral part of Wales itself, with Welsh culture part of its inherent makeup. The island was joined to mainland Wales in the nineteenth century by two bridges near Bangor, one designed by Thomas Telford, the other by Robert Stephenson. Anglesey’s population of around 70,000 is concentrated mainly in the north-west port of Holyhead, which houses around 14,000. It is also the county town and an important ferry port, with regular services to Dublin.
There is a certain amount of tourism in Anglesey, but not as much as there is on the North Wales coast. The island is rather agricultural in nature, although the port provides an important cluster of jobs and helps the economy greatly. As with any port town, Chief Marketing Officer jobs do become available in Holyhead, which makes Anglesey among the best place in the North Wales region to find such work.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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