SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Newport
Although Newport can trace its history back to at least medieval times, when its castle was built, it was the Industrial Revolution that turned the town into what it is now, a city of over 140,000 people. Its location on the south of Wales, adjacent to the Severn Estuary opposite Bristol, made it an ideal place for a port to transport the vast amounts of coal, as well as iron, that were being mined from South Wales. For a time, the town had a larger population than Cardiff.
Although the docks are not as busy as they used to be, the town has remained active, with a diverse range of manufacturing, service industry and governmental offices being based there. It is home to Sims Metal Management’s huge scrap recycling plant, which boasts the world’s largest car crusher and links by road, water and rail. The UK’s HQ of the Office for National Statistics and the IPO (patents office) are based there, as well as the Welsh HQs of the Charity Commission and the British Red Cross.
Panasonic and International Rectifier have large factories in Newport, and EADS’s security division, Cassadian, is also located there. With such a diverse range of industries and great communications, SEO Specialist vacancies are quite common in Newport.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
Contact us