Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Newport
Although Newport can trace its history back to at least medieval times, when its castle was built, it was the Industrial Revolution that turned the town into what it is now, a city of over 140,000 people. Its location on the south of Wales, adjacent to the Severn Estuary opposite Bristol, made it an ideal place for a port to transport the vast amounts of coal, as well as iron, that were being mined from South Wales. For a time, the town had a larger population than Cardiff.
Although the docks are not as busy as they used to be, the town has remained active, with a diverse range of manufacturing, service industry and governmental offices being based there. It is home to Sims Metal Management’s huge scrap recycling plant, which boasts the world’s largest car crusher and links by road, water and rail. The UK’s HQ of the Office for National Statistics and the IPO (patents office) are based there, as well as the Welsh HQs of the Charity Commission and the British Red Cross.
Panasonic and International Rectifier have large factories in Newport, and EADS’s security division, Cassadian, is also located there. With such a diverse range of industries and great communications, Copywriter vacancies are quite common in Newport.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
Contact us