Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Newport
Although Newport can trace its history back to at least medieval times, when its castle was built, it was the Industrial Revolution that turned the town into what it is now, a city of over 140,000 people. Its location on the south of Wales, adjacent to the Severn Estuary opposite Bristol, made it an ideal place for a port to transport the vast amounts of coal, as well as iron, that were being mined from South Wales. For a time, the town had a larger population than Cardiff.
Although the docks are not as busy as they used to be, the town has remained active, with a diverse range of manufacturing, service industry and governmental offices being based there. It is home to Sims Metal Management’s huge scrap recycling plant, which boasts the world’s largest car crusher and links by road, water and rail. The UK’s HQ of the Office for National Statistics and the IPO (patents office) are based there, as well as the Welsh HQs of the Charity Commission and the British Red Cross.
Panasonic and International Rectifier have large factories in Newport, and EADS’s security division, Cassadian, is also located there. With such a diverse range of industries and great communications, Head of Marketing vacancies are quite common in Newport.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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