Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Rhondda
Rhondda is often known as the Rhondda Valley, and is a collection of mining villages that played a major part in South Wales’s economic prosperity in the eighteenth and nineteenth centuries. The coal in the valley was plentiful but difficult to reach, so it required massive investment if it was to become economically viable, and remained largely untapped until the mid-1800s, when just such an effort was undertaken.
Rhondda is located 15 miles (25 km) north west of Cardiff and 20 miles (32 km) east of Swansea, from which ports the coal could readily be shipped around the nation and the world to fuel the Industrial Revolution. This led to a huge growth in population in the area, which went from less than a thousand in the 1851 census to 17,000 twenty years later and 160,000 by 1921. However the decline in coal mining thereafter also led to a decline in population, which now stands at around 60,000.
Commercially, the modern Rhondda Valley is dominated by smaller businesses and local retail areas, with moderate amounts of manufacturing going on. The picturesque appearance of the mountains and hills makes it a desirable place to live for workers from Swansea, Newport and Cardiff who prefer to retreat away from the frenetic pace of the city. The topography of the area means it’s less than ideal for locating logistics or supply chain operations. The valley is served by A road and B roads, with the M4 passing the Welsh coast’s cities the only motorway for miles around. If you’re looking for Head of Marketing jobs in Rhondda, it might be worth searching in these cities, although it’s not unknown for such positions to become available.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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