Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in the Vale of Glamorgan
The Vale of Glamorgan is a region and local council area occupying Wales’s southernmost area. The area is well known for its rolling countryside, which is in start contrast to much of the rugged Welsh landscape, and the region has been used for agriculture for centuries. The county town of Barry is located towards its eastern edge, and its population of about 45,000 means that it accounts for roughly one-third of Glamorgan’s population. The town of Penarth (pop. 20,000) is a suburb of Cardiff, but is part of the Vale of Glamorgan.
The Vale of Glamorgan is quite small in area but has a dense population. Many of its towns serve as commuter towns for Cardiff, Newport and Swansea, and there is a good amount of industry in the area. This county is among the most promising in Wales when it comes to Head of Marketing and similar jobs. As well as those within the county itself, there are plentiful opportunities in the cities to the east and west.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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