Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Rhondda
Rhondda is often known as the Rhondda Valley, and is a collection of mining villages that played a major part in South Wales’s economic prosperity in the eighteenth and nineteenth centuries. The coal in the valley was plentiful but difficult to reach, so it required massive investment if it was to become economically viable, and remained largely untapped until the mid-1800s, when just such an effort was undertaken.
Rhondda is located 15 miles (25 km) north west of Cardiff and 20 miles (32 km) east of Swansea, from which ports the coal could readily be shipped around the nation and the world to fuel the Industrial Revolution. This led to a huge growth in population in the area, which went from less than a thousand in the 1851 census to 17,000 twenty years later and 160,000 by 1921. However the decline in coal mining thereafter also led to a decline in population, which now stands at around 60,000.
Commercially, the modern Rhondda Valley is dominated by smaller businesses and local retail areas, with moderate amounts of manufacturing going on. The picturesque appearance of the mountains and hills makes it a desirable place to live for workers from Swansea, Newport and Cardiff who prefer to retreat away from the frenetic pace of the city. The topography of the area means it’s less than ideal for locating logistics or supply chain operations. The valley is served by A road and B roads, with the M4 passing the Welsh coast’s cities the only motorway for miles around. If you’re looking for Copywriter jobs in Rhondda, it might be worth searching in these cities, although it’s not unknown for such positions to become available.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
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