Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in the Vale of Glamorgan
The Vale of Glamorgan is a region and local council area occupying Wales’s southernmost area. The area is well known for its rolling countryside, which is in start contrast to much of the rugged Welsh landscape, and the region has been used for agriculture for centuries. The county town of Barry is located towards its eastern edge, and its population of about 45,000 means that it accounts for roughly one-third of Glamorgan’s population. The town of Penarth (pop. 20,000) is a suburb of Cardiff, but is part of the Vale of Glamorgan.
The Vale of Glamorgan is quite small in area but has a dense population. Many of its towns serve as commuter towns for Cardiff, Newport and Swansea, and there is a good amount of industry in the area. This county is among the most promising in Wales when it comes to Copywriter and similar jobs. As well as those within the county itself, there are plentiful opportunities in the cities to the east and west.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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