Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Powys
Powys is the largest county in Wales by area, although only 11th by population (just 135,000), mainly because much of the area is mountainous. It is a landlocked county with a long border with England, meeting Shropshire and Herefordshire; it shares Welsh borders with Gwynedd, Denbighshire, Wrexham, Ceredigion, Carmarthenshire and Monmouthshire. Its administrative centre is in Llandrindod Wells, right in the centre, although it’s quite a small town, with only 5000 inhabitants. The largest town is Newtown (13,000), followed by Ystradgynlais (9,000) and Brecon (8000). Needless to say, the population comprises many, many small villages and towns.
Such low concentrations of population and alack of industrialisation mean that Copywriter jobs are not in huge demand in Powys. The tourism industry can create some such jobs, but on the whole it is best to look for the towns and cities around the borders of Powys in Wales and England for a better chance of finding something.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
Contact us