SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Rhondda
Rhondda is often known as the Rhondda Valley, and is a collection of mining villages that played a major part in South Wales’s economic prosperity in the eighteenth and nineteenth centuries. The coal in the valley was plentiful but difficult to reach, so it required massive investment if it was to become economically viable, and remained largely untapped until the mid-1800s, when just such an effort was undertaken.
Rhondda is located 15 miles (25 km) north west of Cardiff and 20 miles (32 km) east of Swansea, from which ports the coal could readily be shipped around the nation and the world to fuel the Industrial Revolution. This led to a huge growth in population in the area, which went from less than a thousand in the 1851 census to 17,000 twenty years later and 160,000 by 1921. However the decline in coal mining thereafter also led to a decline in population, which now stands at around 60,000.
Commercially, the modern Rhondda Valley is dominated by smaller businesses and local retail areas, with moderate amounts of manufacturing going on. The picturesque appearance of the mountains and hills makes it a desirable place to live for workers from Swansea, Newport and Cardiff who prefer to retreat away from the frenetic pace of the city. The topography of the area means it’s less than ideal for locating logistics or supply chain operations. The valley is served by A road and B roads, with the M4 passing the Welsh coast’s cities the only motorway for miles around. If you’re looking for SEO Specialist jobs in Rhondda, it might be worth searching in these cities, although it’s not unknown for such positions to become available.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
Contact us