SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in the Vale of Glamorgan
The Vale of Glamorgan is a region and local council area occupying Wales’s southernmost area. The area is well known for its rolling countryside, which is in start contrast to much of the rugged Welsh landscape, and the region has been used for agriculture for centuries. The county town of Barry is located towards its eastern edge, and its population of about 45,000 means that it accounts for roughly one-third of Glamorgan’s population. The town of Penarth (pop. 20,000) is a suburb of Cardiff, but is part of the Vale of Glamorgan.
The Vale of Glamorgan is quite small in area but has a dense population. Many of its towns serve as commuter towns for Cardiff, Newport and Swansea, and there is a good amount of industry in the area. This county is among the most promising in Wales when it comes to SEO Specialist and similar jobs. As well as those within the county itself, there are plentiful opportunities in the cities to the east and west.
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SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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