SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Powys
Powys is the largest county in Wales by area, although only 11th by population (just 135,000), mainly because much of the area is mountainous. It is a landlocked county with a long border with England, meeting Shropshire and Herefordshire; it shares Welsh borders with Gwynedd, Denbighshire, Wrexham, Ceredigion, Carmarthenshire and Monmouthshire. Its administrative centre is in Llandrindod Wells, right in the centre, although it’s quite a small town, with only 5000 inhabitants. The largest town is Newtown (13,000), followed by Ystradgynlais (9,000) and Brecon (8000). Needless to say, the population comprises many, many small villages and towns.
Such low concentrations of population and alack of industrialisation mean that SEO Specialist jobs are not in huge demand in Powys. The tourism industry can create some such jobs, but on the whole it is best to look for the towns and cities around the borders of Powys in Wales and England for a better chance of finding something.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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