Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Bournemouth
Bournemouth is well known as a beach holiday resort on the South Coast in Dorset, a rival to Brighton and Weymouth. It is, however, a thriving town with a large population, despite only having a relatively short history. One distinction it can claim is that in surveys it has been found to be the happiest place to live in Britain, and the relaxed lifestyle has led many companies to set up shop in the town or have their headquarters there.
With the population and the endless supply of goods required for the tourism industry, there will be Copywriter positions in and around Bournemouth – this definitely isn’t the kind of resort that closes between September and March.
Most of the companies that have set up in Bournemouth are in the service sector, but the list is impressive. JPMorgan Chase, Unisys, Fitness First, Liverpool Victoria, Palmair, Imagine Publishing, PruHealth and Lloyds TSB Insurance all have head offices or large offices in this seaside town. It’s also well known as a venue for conferences, including those of the large political parties.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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