Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Cornwall
Located in the south-west of England, Cornwall is mainly surrounded by water, although it shares a border with Devon to the east. The region is recognised as a Celtic nation, home to the Cornish people, and many residents in the area believe that it should be allowed to split from England to become the fifth home nation of the UK.
Fishing and agriculture have long been part of the Cornish economy and from the Middle Ages, the mining of tin became one of the most important industries in the region. This continued to grow and in the early 19th century, copper mining also brought wealth to the area.
Within 50 years, however, metal mining started to decline and was replaced by the production of china clay. By the end of the 1990s, mining was almost completely gone from Cornwall.
These days, the Cornish economy mainly relies on agriculture and tourism and those seeking Copywriter opportunities will have various options to consider.
Food manufacturing companies like Ginsters, the West Cornwall Pasty Company and Dairy Crest are large employers in the region, while brewing is also a large industry, with Sharp's, Skinners and St Austell being just three of Cornwall's many beer companies.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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