SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Cannock
Cannock is one the constituent parts of Cannock chase in southern Staffordshire, a district with a population of around 100,000. The town is more strongly connected with the cities of Birmingham and Wolverhampton to the south and south west respectively, however, although Stafford is just 9 miles (14 km) to the north. Cannock is connected to the rest of the country via the M6 (and the M6 Toll, which passes directly to its south) and the M54 can be joined just to the south west as it heads westwards towards Shrewsbury.
Like much of the Black Country, Cannock went through a period of massive growth during the Industrial Revolution, with the area being best known for its coal mines which helped fuel the industry going on to the south. However the decline followed the same pattern, and unusually, Cannock’s de-industrialisation was accompanied by a falling population rather than an effort to diversify. The town is now an averagely built-up town with several areas of woodland, parks and golf courses dotted around. There is light industry to the south, but generally speaking Cannock is a commuter town.
Though Cannock is not large in itself, it is located close to three large concentrations of population, and this means that anyone looking for SEO Specialist work might do well to cast their net a little further afield, perhaps to Birmingham, Wolverhampton or Stafford, or perhaps even Stoke or Derby. That said, all towns have logistics and supply chain needs, so there’s no reason why something local might come up.
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SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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