Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Gosport
The natural harbour in the south of England, just north of the Isle of Wight, is home to one of the world's most famous ports, Portsmouth. Less well known but of equal importance is the town of Gosport, located just over the water to the east. The geography forms a pair of natural jaws that expand behind to Fareham Lake, much of which is navigable to large vessels, hence the superb maritime history of the area. Even in the Lake's shallower parts there is a thriving yachting and sailing scene, and the harbour always has hundreds if not thousands of small boats bobbing on its surface.
Much of Gosport's industry for hundreds of years has been reliant on and connected to seafaring, so the general decline in both military and civilian maritime life in the south of England has undoubtedly impacted on the area. It has had to diversify to survive, and although there are still many jobs in maritime-related positions, it does not have the dominance it once did. A large number of small businesses and a few districts where light industry dominates help keep the town going, and the population does grow slightly in summer to accommodate workers associated with recreational boating.
With Portsmouth directly to the east and the major port of Southampton 14 miles (23 km) to the north west, Gosport will always have important maritime links and this can be good news for anyone seeking Copywriter positions. The town is also rather large, at 80,000 even out of the summer months, and large towns always have supply chain and logistics needs that are unconnected to industry. Although the port might not be what it once was, it still presents quite good opportunities.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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