Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Stockton-on-Tees
Stockton-on-Tees is a large town to the west of Middlesbrough, which is historically notable as being one end of the Stockton and Darlington Railway, the first commercial railway in the world, which opened in 1825. The railway wasn’t built for fun, though – Stockton was an important industrialised town that had a thriving shipbuilding industry as well as a market that attracted people from miles around. Other industries connected to shipbuilding, such as rope-making and sail-making, also prospered. Two years after the railway was opened, in 1827, another world-changing event took place in Stockton – the strikeable match was invented by local chemist John Walker.
Heavy industry declined in the post-war period, and Stockton residents were more likely to commute to Middlesbrough, Hartlepool or Darlington to work than to work close to home. However in the 1990s and 2000s there was a good deal of redevelopment, with business parks being constructed and a new industry – the call centre – making an appearance here, along with other North East towns and cities. The friendly nature of the local accents is often cited as one of the reasons for the concentration of call centres in this area.
In 2012 Stockton-on-Tees became one of Mary Portas’s twelve “Portas Pilot” town centres which are set for regeneration via some government cash and a sprinkling of expertise. The regeneration is hoped to create new jobs and give the retail sector a boost, which could be good news for anyone looking for a Marketing assistant job in the town. With plenty of heavy industry in the immediate vicinity, it’s definitely worth having a local search, too.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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