Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Sunderland
A local district in the county of Tyne and Wear, Sunderland is situated at the mouth of the River Wear and for hundreds of years, the region served as a port, mainly trading products like coal and salt.
Throughout the Industrial Revolution, Sunderland's economy was based on industries like brewing, glassmaking, pottery and rope making.
From the 14th century onwards, Sunderland was also an important place for shipbuilding. In 1814, there were 24 shipyards in the region and by 1840 this number had risen to 65. By the middle of the 20th century, a significant portion of the country's merchant and naval ships were produced here.
The last of the shipyards, however, closed in 1988 and much of the other heavy industry has also disappeared from the region. Today, the economy of Sunderland is now mainly based in the service sector, although a number of factories and production facilities still exist.
Those seeking Marketing assistant roles in Sunderland will have a range of options to consider and a number of companies operate regional offices, warehouses and other facilities in the region - including Littlewoods and LG Electronics.
Berghaus, an outdoor clothing manufacturer has its head office in Sunderland and so does Arriva, the public transport company. The 2 Sisters Food Group, which supplies poultry, fish, chilled and frozen items and bakery goods to supermarkets, also has a site here.
Meanwhile the Nissan car plant in Sunderland is the largest factory of its kind in the UK and produces vehicles like the Micra, Note and Qashqai.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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