Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in the South West
A region that encompasses Bristol, Gloucester, Devon, Cornwall, Somerset, Dorset and Wiltshire, as well as the Isles of Scilly, the South West is a diverse area that offers a broad range of opportunities for those seeking Marketing assistant positions.
As demonstrated by the ancient monuments like Stonehenge and the Roman ruins in Bath, the South West has been settled for thousands of years. In fact, the oldest complete human skeleton ever found in the UK was discovered in Cheddar Gorge and dates back to around 7150 BC.
Prior to the Industrial Revolution, much of the South West relied on fishing and shipping, particularly in Bristol, a city which harboured vessels that traded with Ireland, Iceland and the Americas. Later, it became known for coal mining, as well as heavy industry.
Today, aeronautics is an important part of the South West economy, and a number of companies have facilities in the region - such as Airbus UK, BAE Systems and Rolls-Royce. There's also Defence Equipment and Support - the MoD's procurement and logistics agency.
Cheese, clotted cream and other dairy products are made in the region, with companies including Dairy Crest, which makes Cathedral City and Davidstow. Other food and beverage manufacturers include Ginsters, Ryvita, Kraft Foods UK and Beverage Brands, makers of WKD vodka. Meanwhile GSK manufactures Lucozade and Ribena in Coleford.
In addition, Princess Yachts, Siemens Traffic Controls, Merlin Entertainments, Endsleigh Insurance, Westland Helicopters and Wincanton plc are all based in the region.
Popular locations
Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
Contact us