Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Plymouth
It is impossible to separate the Devon city of Plymouth with its naval heritage. With a seafaring history dating back to before Roman times, it would go on to become a key military port in the Spanish Armada attack and has played a part in most naval battles in British history owing to our nation’s fractious relations with its southern neighbours. It is also the place from where the Pilgrims set off for the New World in the early 1600s, hence the name Plymouth Rock that marks their landing place.
The city had a good Industrial Revolution, with industry growing around the port, ideal for import and export, and nearby Devonport became a shipbuilding centre. The port’s success and importance did have a drawback, however. The city and its docks were heavily damaged by German bombers in World War II, and much of what stands in the centre of Portsmouth today is of post-war origin.
While seafaring still plays a part in the culture of Plymouth, and connected industries still exist in the area, its importance as a naval and commercial maritime centre have diminished somewhat since the 1980s. There has been a growth in hi-tech industries, with establishments such as the Tamar Science Park providing innovation opportunities.
The city is also in the top 20 by population in the UK, which, together with its overseas trading opportunities, make it the kind of transport hub where Marketing assistant jobs often show up.
Popular locations
Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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