Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Exeter
Situated in Devon, Exeter is a historic city on the River Exe. It is known as being one of the most profitable locations to base a business, meaning there are many opportunities for those seeking Marketing assistant roles.
People have been living in this area for thousands of years - and the easily navigable river meant that there was a thriving trade with the Mediterranean as far back as 250 BC.
During the Middle Ages, Exeter had one of the largest markets in the south-west and it was also known for its annual fairs, which continued until the 16th century.
At the dawn of the Industrial Revolution, Exeter's industry was mainly based on agricultural products. Water power was used to some degree, but the city was too far from a source of coal to make the most of steam power.
The development of the canal network did, however, help to boost Exeter's prominence, and the Bristol and Exeter Railway opened in 1844, further building the local economy.
Today, Exeter is a bustling city with plenty of retail space, particularly in the Princesshay Shopping Centre. It is also home to a number of big employers, with a several companies employing 1,000 people or more - such as British Telecom, EDF and Flybe.
In 2004, the Met Office relocated to Exeter and this organisation is now one of the largest employers in the region, along with Devon County Council and the University of Exeter. Other companies with a significant presence include Tesco, the Highways Agency and Alcoa Howmet.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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