Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Wales
Known for its stunning coastlines and charming villages, sweeping landscapes and bustling cities and towns like Cardiff, Swansea, Barry, Newport and Aberystwyth, Wales offers an array of opportunities for those seeking Marketing assistant vacancies.
With the dawn of the Industrial Revolution, the Welsh economy expanded significantly and the few small industries that existed before the 18th century - such as agriculture, milling, textile production and mining - all grew rapidly.
Techniques for copper smelting were developed in Swansea, while ironwork, slate quarrying and coal mining were also big business. Meanwhile, the Cardiff docks were extremely important during the 19th century for the shipment of coal and steelwork.
Today, Wales has a predominately post-industrial economy and the service sector has grown significantly since the end of the second world war. A number of financial companies have regional headquarters here, including Legal & General, HBOS, ING Direct, the AA and BT.
In addition, the Driver and Vehicle Licensing Agency is situated in Swansea - it maintains a database of vehicles in Great Britain and deals with other tasks like selling private number plates and issuing licences.
While heavy industry in Wales has declined over the years, the country is still home to a number of manufacturing and steelmaking facilities. Indeed, the Port Talbot Steel Works produces around five million tonnes of steel every year. There are also two oil refineries in Milford Haven, as well as a Ford engine factory in Bridgend.
Agriculture and food production are another element to the Welsh economy, while forestry and fishing are small but thriving industries in the region.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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