Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Shrewsbury
Shrewsbury has always been a market town, as shown by its distinctive roads to Telford, Whitchurch, Oswestry, Welshpool and Ludlow. During the Industrial Revolution the town was linked by Shrewsbury Canal, which linked to the Shropshire canal, but again, it was used more to bring goods in than to take them out – the town remained largely unindustrialised. Railways also came in the nineteenth century, making Wolverhampton and the North and South of England easily accessible.
The town does have a thriving light industry scene, and has two important business parks, Shrewsbury Business Park and the Battlefield Enterprise Park. Sometimes Marketing assistant or similar jobs turn up in Shrewsbury or the surrounding area simply because it’s a relatively isolated town that has a large demand for goods to be brought in.
Although Shrewsbury is the county town of Shropshire, it is actually only the second largest in the county (after Telford), but still has a sizeable population of around 100,000. As it is so close to the Welsh border, it acts as a magnet for many of the Welsh towns and villages along the country’s eastern side as well as those in the surrounding area. This has led to Shrewsbury becoming a very healthy shopping town; it is also a very pleasant place to live, with much of its medieval town centre still standing. Shrewsbury does have one very notable claim to fame, too – it was the birthplace of Charles Darwin.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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