Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Stoke-on-Trent
Often simply referred to as Stoke, Stoke-on-Trent is a city in Staffordshire. It is also affectionately known as The Potteries, a name that date backs to the 1800s when the region became a leader in the production of ceramics, particularly decorative tiles, figurines and dishes.
The area around Stoke had long been recognised as an excellent source of clay, salt, lead and coal and many of the companies that started manufacturing ceramic goods on an industrial scale during the 17th century are still around today - such as Royal Doulton, Spode, Wedgwood and Dudson, which was founded in 1800 and is the oldest tableware manufacturer in the UK.
In addition, the 1842 Pottery Riots that which were sparked by unannounced pay reductions have been said to be some of the first examples of trade unionism in the country.
Of course, other industries have also helped shape the region. Coal mining was a large part of the local economy until the last pit closed in the mid 1990s. Meanwhile, the steel industry was a booming business throughout the 19th and 20th centuries.
These days, Stoke-on-Trent is a thriving community and a great location for anyone seeking Marketing assistant vacancies.
As well as the ceramics companies that call the city home, a number of other businesses have offices in the region, including bet365, Phones4U and the Michelin tyre company. Other companies, like Sainsbury's and the Co-operative Pharmacy, maintain large warehousing facilities in Stoke, while Premier Foods manufactures some well-known sweet treats.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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