Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Birmingham
The UK's second most populous metropolitan area, Birmingham is often called Britain's second city (although Manchester also lays claim to that title). In any case, it has been a hub of British industry and commerce for hundreds of years, and here at Cast UK, we can help you find your ideal Marketing assistant job in Birmingham.
In 1791, Arthur Young called Birmingham the world's first manufacturing town and by the mid-1800s it was known for its metal ware. Goods ranged from toys and jewellery through to guns, tools and dishes. Brass, gold, silver, steel and tin were all used, while other products included buttons, glasswork and ceramics.
Times have changed for Birmingham, and it has since become a hub of finance and commerce.
A huge redevelopment scheme, called the Big City Plan, is aiming to make the city one of the world's most liveable locations and the Globalization and World Cities Research Network has ranked it a beta world city due to its importance as a retail, events, conference and transport centre.
Indeed, Birmingham boasts three universities, several colleges, large exhibition centres like the NEC and the International Convention Centre, as well as the Bullring, one of the largest shopping centres in the country.
Many big companies call the city home, and around ten per cent of jobs are based in manufacturing, with employers including Jaguar, Goodyear Dunlop, Cadbury Trebor Bassett and Webley & Scott.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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