Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Northamptonshire
Situated in the East Midlands, Northamptonshire is a ceremonial county that shares a border with eight others, including Warwickshire, Leicestershire, Buckinghamshire, Cambridgeshire and Oxfordshire.
A number of large communities are located within Northamptonshire, making the county a good place for those seeking Marketing assistant opportunities. These include Kettering, Corby and Wellingborough. There's also the county seat, Northampton, which is less than 70 miles from London and about 50 miles from Birmingham.
The region has long been known for shoemaking and the manufacture of leather goods. A number of factories in Northampton were established in the 19th century and still exist today, making fine specialty footwear. These include Edward Green shoes, Trickers, Church's and Crockett & Jones.
Many of the old shoe factories in the region that are no longer used for manufacturing have now been converted to residential accommodation or office space. Indeed, much of Northamptonshire has gone through significant redevelopment since the 1970s and the local economy is now based in the service sector and retail.
Other companies located in the region, or with large facilities, include Avon, Weetabix, Barclaycard, Panasonic, Travis Perkins, Coca-Cola, Schweppes, Timsons, Cummins UK, Carlsberg, Nationwide Building Society and Texas Instruments.
Popular locations
Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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