Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Greater London
An administrative area that was created in 1965, Greater London is often described as the region within the M25. It comprises the City of London, as well as the 32 boroughs, and is home to an array of businesses, making it an ideal choice for those seeking Marketing assistant opportunities.
For hundreds of years, London was known for its shipping and manufacturing, producing everything from textiles and food products, through to automobiles and ironwork.
In fact, a number of such facilities are still in operation today, such as the Tate & Lyle sugar refinery in Silvertown, Warburtons in Brimsdown and Nestle in Hayes. At the Ford factory in Dagenham, vehicle body panels and diesel engines are manufactured, while Fuller's Brewery operates out of Chiswick.
For the most part, however, London's economy is now based in the financial and service industries.
Around 70 per cent of the FTSE 100 are located within Greater London. In Canary Wharf, you'll find the headquarters of HSBC, Barclays, Citigroup and Reuters, while other big-name businesses in Greater London include the Guardian Newspaper, Balfour Beatty, GlaxoSmithKline, PricewaterhouseCoopers, Marks & Spencer, BP, British American Tobacco and Royal Dutch Shell.
What's more, transportation is a huge part of London's economy and day-to-day operation. Overground trains, underground trains, buses, coaches, taxis and trams all keep Londoners on the move, while the area is also home to a number of airports and the Port of London.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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