Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Reading
Situated in the Thames Valley where the Thames and River Kennet converge, Reading is a town in south-east England known as a centre of commerce and an excellent choice for those seeking Marketing assistant vacancies.
The area was first settled in the 8th century, the local abbey was founded in 1121 and by 1538 Reading had become one of the largest towns in the area. The region thrived on the wealth generated by trading cloth until the English Civil War.
With the dawn of the Industrial Revolution, Reading was again making a name for itself, this time with a combination of ironworks and brewing.
The region benefited from improved trade with London due to the building of better roads, the establishment of various railways and the opening of the river to boat traffic. Indeed, the Kennet and Avon canal was opened in 1810, which meant that goods could travel by barge all the way to the Bristol Channel.
Fast forward to today and Reading is a centre for technology, finance and retail.
Top companies headquartered in the town include ING Direct, Yell Group and BG. Meanwhile, Prudential, PepsiCo, Holiday Inn, Bang & Olufsen, Intel, Cisco, Symantec, Nvidia, Virgin Media, Xerox and Verizon all have offices in Reading.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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