Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Scotland
From Glasgow to Edinburgh, Gretna Green to Inverness, Scotland is a beautiful country that offers plenty of opportunity for those seeking Marketing assistant vacancies.
Scotland has had a long and tumultuous history, particularly during the 16th and 17th centuries when relations with England were fraught with difficulty.
In 1707, the Acts of Union were passed and the Kingdom of Great Britain was created. This resulted in the abolishment of trade tariffs and the Scottish economy quickly grew. Clippers carried tobacco to Glasgow from the New World during the 18th century. Then, during the Industrial Revolution, everything from ships and locomotives through to coal, textiles and steel were produced on a massive scale.
Fast forward to today and Scotland's economy is more focused on the service sector - although manufacturing and oil production are still important.
Edinburgh is one of Europe's largest financial centres, home to companies like Lloyds, Standard Life, the Bank of Scotland and the Royal Bank of Scotland. It's also the seat of Scottish government and an important tourist destination, hosting one of the largest culture festivals in the world.
Whisky is one of Scotland's best-known exports, with numerous distilleries and bottlers located around the country, including Glenfiddich, Glenmorangie and Teacher's Highland Cream, as well as liqueurs like Drambuie and Glayva.
Other companies with headquarters or regional facilities in Scotland include IBM and Hewlett-Packard, Sun Microsystems, Amazon, BAE and Rolls-Royce.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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