Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in East Kilbride
Before the Second World War, East Kilbride was a relatively small town several miles from the south of Glasgow. After the war, however, when the government was looking for sites to found new towns all over Britain, the village was chosen as one to house displaced Glaswegians and to ease the crowded city which had seen heavy bombing. Over time, the town grew and now there’s just a mile of countryside between East Kilbride’s north and Glasgow’s south, and on its east side it is starting to merge with Hamilton. The town is now treated as a suburb of Glasgow, and has a population of around 75,000.
The town has associations with more celebrities and musicians than it probably should for its size. The list of residents and ex-residents includes TV presenter Lorraine Kelly, MP Liam Fox, indie band the Jesus and Mary Chain, Aztec Camera singer Roddy Frame, footballer and manager Ally McCoist and Four Weddings actor John Hannah. George Orwell wrote Nineteen Eighty-four in the town when he was recovering from tuberculosis.
Although East Kilbride’s purpose is necessarily residential, there is some industry there, and the town has no fewer than six shopping malls. With its position so close to Glasgow, good transport links and industrial estates at its north west and south east sides, East Kilbride might be a good place to look for Marketing assistant work in the Glasgow area.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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