Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Dumfriesshire
Dumfriesshire is a region in the central south of Scotland, bordering England to its south, Kirkcudbrightshire and Ayrshire to its west, and Lanarkshire, Peeblesshire and Selkirkshire to its north. Today it is part of Dumfries and Galloway, a county that stretches roughly along the route of the A7 in the east all the way over to the Irish Sea in the west. Its historic county town, Dumfries, is relatively large, with a population of over 40,000, and the same town is now the headquarters of Dumfries and Galloway. The town of Gretna, famous for marrying eloping couples, is just inside Scotland in Dumfriesshire.
The A74(M) and the main England to Glasgow railway passes through Dumfriesshire, and these provide good links between the cities of Edinburgh and England. There is certainly the potential for Marketing assistant jobs to be created in Dumfriesshire, as there is wherever good communications link major centres of population.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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