Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Edinburgh
Known for its romantic skyline, beautiful castle and fascinating history, Edinburgh is the capital of Scotland and the second most populated city north of the border.
People have been living in Auld Reekie, as it is affectionately known by locals, since at least the Bronze Age and throughout the Middle Ages, Renaissance and Scottish Reformation in the 16th century, it flourished as a market town, a royal burgh and a centre of commerce and culture.
During the Industrial Revolution, the city began to spread outwards in every direction. As more people came to the city, tenement flats were built and factories and businesses established. While Glasgow may have overtaken the capital during this period in terms of economy and population, Edinburgh maintained its prominence and continued to thrive.
After devolution in 1999, Edinburgh became the home of the Scottish Parliament and Scottish Executive. Today, the city is the heart of the Scottish government. It also plays an important part in other sectors, such as finance, publishing, media and tourism, offering a wealth of opportunities for those seeking Marketing assistant jobs.
Companies based in Edinburgh today include Edinburgh University Press, The Scotsman, HBOS, the Royal Bank of Scotland, Scottish Widows, Rockstar North and Caledonian Breweries.
In addition, the city hosts the Edinburgh Festival every year. Comprising a number of different events like the International Festival and the Edinburgh Fringe, this is a month-long celebration of music and theatre, comedy and the arts.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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