Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Aberdeen
Scotland's third most populous city after Edinburgh and Glasgow, Aberdeen is also known as the Granite City, since many of its beautiful 18th and 19th century buildings are constructed from the local stone. It's a great place for those seeking Marketing assistant vacancies.
There have been settlements in the region for over 8,000 years and it was an important site during the Wars of Scottish Independence.
Significant expansion occurred during the 19th century, with the growth of the shipbuilding and fishing industries, as well as textiles, metalwork, papermaking and stone quarrying. Much of the existing harbour was built during this time, including the Victoria Dock, the South Breakwater and part of the North Pier.
During the late 20th century, oil was discovered in the North Sea and Aberdeen has since become known as the oil capital of Europe. A number of off-shore oil rigs have been erected and companies in the region have begun to focus their efforts on finding renewable energy sources as well.
In addition to the energy and petrochemicals sector, Aberdeen is home to various research facilities that study everything from fisheries, soil, food, nutrition and agriculture through to technology and electronics design.
Just some of the firms that call Aberdeen home include Abbot Group Ltd, Dana Petroleum, Wood Group and Aberdeen Asset Management.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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