Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Paisley
Renfrewshire town Paisley is located in the lowlands of Scotland and is the county town. But for a few fields it is joined to the west side of Glasgow, and is linked to the city by the A761, M8 and two railway lines (accessible at Paisley Canal and Paisley Gilmour Street). The centres of Glasgow and Paisley are about 6.5 miles (10 km) apart. Glasgow International Airport is just to the north of Paisley, rounding off a picture of connectedness that has been with Paisley since the canals came to town.
Nineteenth-century Paisley was well known for its weaving industry, and spawned two world-famous fashions that still bear its name: the droplet pattern called Paisley (which actually has Persian origins) and the Paisley shawl. The massive Anchor Mill still stands as testament to this industrious era. After major refurbishment in the 1990s the mill is now a mixed-use building, with office space and residential units within the dramatic edifice and the original iron bridge still crossing the canal.
Paisley is right in the heart of the action, with Glasgow as a neighbour, great links to the nation and the world, and some of the UK’s most breathtaking scenery on the doorstep. If you’re looking for Marketing assistant work and you’re already in the Paisley area, you could well be in luck. Keep watching this space or get in touch with us now so we can alert you of any new vacancies.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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