Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Aberdeenshire
Aberdeenshire is a large county in the North East of Scotland. Although clearly named after the large city of Aberdeen, the city itself is not technically in the county (Aberdeen City is the local authority), although the city does of course influence the county greatly, not least because the county’s main offices are in Aberdeen City area! Aberdeen borders the counties of Angus, Perth and Kinross and Highland Moray. The population of the county of Aberdeenshire is roughly the same as that of the city, about a quarter of a million.
Aberdeen is a thriving city that is still hugely dependent on the North Sea Oil industry, and is a centre of employment, culture and entertainment that influences the county of Aberdeenshire. Anyone looking for Marketing assistant jobs should check the City of Aberdeen first, but the towns in its orbital area are well worth checking out too. Peterhead, Inverurie and Fraserburgh are worth checking, too.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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