Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in the North East
Covering Northumberland, Tyne and Wear, Teeside and County Durham, the North East includes the cities of Durham, Sunderland and Newcastle upon Tyne, as well as other communities like Gateshead, Middlesbrough and Darlington.
In the 18th, 19th and early 20th centuries, the area's economy mainly relied on shipbuilding, heavy industry, coal mining and manufacturing. However, most of these faced significant decline after the second world war.
The region's economy is now mainly based in the service sector, and it is also known for its retail, art and culture. A number of tech companies are located in the North East, as well as businesses based in the petrochemical and steel industries.
What's more, the region is home to a significant amount of scientific research, particularly at the Centre for Life. This facility in Newcastle includes exhibition space for tourists, as well as a number of working laboratories that are used by biotechnology companies and medical clinics.
For those seeking Marketing assistant roles, just some of the companies that have headquarters or manufacturing facilities in the North East include Santander, Sage Group, Virgin Money, Tetley Tea, McCoy's Crisps, Greggs the Bakers, Nestle and Coca Cola.
In addition, there's BAE Systems, which manufactures military tanks, while Siemens produces steam turbines and Nissan operates the largest car factory in the UK.
Popular locations
Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
Contact us