Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Northumberland
The most northern of the counties in the north-east of England, Northumberland is bordered by Cumbria, County Durham and Tyne and Wear. It also shares a border with Scotland and has coastline on the North Sea.
Those looking for Marketing assistant roles in Northumberland will have a variety of opportunities to consider, particularly in the major settlements, such as Morpeth, Ponteland, Prudhoe and Alnwick. Parts of the county are also common choices for those who want to work in Newcastle-upon-Tyne, but live away from the hustle and bustle of the city.
Northumberland has a tumultuous history. It was occupied by the Angles and Romans, and as an important location in the wars between Scotland and England, the region is known for having more castles than anywhere else in England. Many of these are now popular tourist destinations, such as Lindisfarne, Alnwick and Bamburgh.
The modern economy of Northumberland is predominantly based in tourism, as well as the service sector and retail.
A few large companies have factories in the area. These include SCA Hygiene - once part of Kimberly-Clark, the company manufactures paper products like tissues - and Hammerite Products, which makes paints and paint-thinning products.
Other large companies include Eclipse Translations, Barter Books and Thompsons of Prudhoe. There's also the Sanofi Alnwick Research Centre - it specialises in the research and testing of pharmaceuticals.
Popular locations
Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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