Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Gateshead
Located just over the River Tyne from Newcastle, Gateshead has always been somewhat overshadowed and culturally engulfed by its neighbour in the public conscious, but it’s a happening town in its own right, with a huge amount going for it in terms of art, sport and industry. Gateshead was busy during the Industrial Revolution, with coal mining and ironworks playing important roles; the town produced ships’ anchors and chains for which demand was insatiable.
As the availability of electric energy took hold, Gateshead would become known as a cable manufacturing town, and the first trans-Channel telegraph wire was made there, as was half of the first transatlantic one. Sir Joseph Swan, one of those credited with the invention of the lightbulb, lived and performed his experiments in Gateshead, and it is thought that his house was the world’s first to be electrified for lighting. Modern Gateshead is still thriving. It is home to Europe’s largest shopping centre, the Metro Centre, as well as several trading and industrial estates. Gateshead, and its neighbour Newcastle, are ideal places to look for a Marketing assistant position. The region is doing well economically, and there’s still a good deal of industry to complement the huge opportunity offered by its retail sector.
Culturally, Gateshead is head and wings above many larger towns and cities. Right at its south point is Antony Gormley’s towering Angel of the North statue, and at its northernmost point are the Sage Gateshead and the Baltic Centre for Contemporary Art, which occupies what was a flour mill. Tow of the north’s most iconic bridges, the “Blinking Eye” and the steel arch Tyne Bridge, both join Newcastle with Gateshead (along with five others). Gateshead stadium plays host to top athletics meetings, and for a month in 2006 was the location of the world 100 m sprint record (9.77 seconds) set by Asafa Powell.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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