Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in York
Known for its towering cathedral and tiny medieval streets that weave through the centre, York may seem old-fashioned in some places, but it offers a wealth of modern-day opportunities for those seeking Marketing assistant vacancies.
Of course, behind York's modern charm lies a city with a long history dating back thousands of years. Archaeological evidence has been found of a Mesolithic settlement from around 8000 BC, while there are also ruins of Roman and Anglo buildings.
Until the Industrial Revolution, York was a prominent trading town, although this dwindled in the 17th century as the city's main competitors, Leeds and Hull, began to take over.
However, the railway made it to York in 1839 and the city once again became a prominent location for the British economy. Indeed, companies like the North Eastern Railway, Rowntrees and Terry's were all based in the region during this time - and continued to be throughout the 20th century.
These days, much of York's business is in the service industry, including finance, IT and tourism. Some of the top employers in the region include Aviva, Shepherd Building Group and British Telecom.
Much of the confectionary industry has disappeared from York in the recent past, with a significant portion of production being moved abroad. However, Nestle still has headquarters and a large manufacturing and distribution facility in the city, making tasty treats like KitKats and Yorkie bars.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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