Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Swansea
Once known informally as Copperopolis because of its fame as a region for smelting Cornish copper, Swansea has transformed itself from a typical Industrial Revolution city to a modern, fashionable and affluent part of Wales. Much of its employment is now in the service industries, most notably financial services, with retail also contributing. However its two most famous exports are probably the poet Dylan Thomas and Hollywood star Catherine Zeta-Jones!
Also like many industrial towns and cities across the UK, it bore the brunt of German air raids in the Second World War, and has been heavily developed in the post-war period. A key development came in 1981, when Swansea Enterprise Park became the UK’s first enterprise zone. With excellent transport connections in the shape of the A4067, A4217 and A48 and the South Wales Mainline, the zone continues to attract businesses, which means the logistics element is regularly on the lookout for Marketing assistant positions to be filled.
Some of the larger employers on the Swansea Enterprise Park are beauty product manufactuer Alberto-Culver, industrial carbon and ceramics company Morgan Crucible, packaging firm Viskase, The Land Registry and Welsh Water.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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