Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Lancashire
Situated in the North West of England, Lancashire - sometimes called the County of Lancaster or simply Lancs - includes cities like Preston , Chorley, Burnley and Lancaster. Meanwhile, Blackpool and Blackburn are unitary authorities that are often grouped with the area.
Founded in the 12th century, the region played a pivotal role in the Wars of the Roses in the 1400s.
During the Industrial Revolution, the county began to grow in prominence, especially in regards to the shipping, coal, textile and metal industries. The Manchester Ship Canal passes through the region on its way to Merseyside, while a number of other canals create a network of waterways that were especially important during the late 1800s and early 20th century.
Today, Lancashire is home to a huge number of companies ranging from manufacturing to financial, education to travel and energy to defence, making it a great choice for those seeking Marketing assistant jobs.
Indeed, some of the top name brands that can be found in Lancashire include Leyland Trucks, Baxi, Crown Paints, Hanson plc and Thwaites Brewery, as well as Xchanging and National Savings and Investments. There's also BAE Systems Global Combat Systems, which produces military vehicles, and Rolls Royce.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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