Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Wigan
Wigan could be the archetypal northern town, fulfilling practically every stereotype people might have of the region. It was a relatively sleepy farming and market town in between the minor cities of Manchester and Liverpool and then along came the Industrial revolution and everything changed. While most northern towns had a single trade, be it coal, mills, glass or engineering, Wigan got a bit of everything, particularly the first two. The canals and railways came to town and the population exploded, and Wigan became a real powerhouse in the region, with an estimated thousand mines running simultaneously.
And then, true to the script, the town went into decline as manufacturing went abroad or the demand for its produce waned. But the population of Wigan weren’t cowed by this. They diversified and the town is still thriving to this day. The Tote, Heinz, JJB Sports and Chinamex all have a presence here, and it’s also the home of Uncle Joe’s mintballs!
The town, which is situated between the M61 and the M6, has good shopping and employment, and has a lively entertainment sector, with revellers travelling miles for its night life. It also boasts two top-flight sports clubs: Wigan Athletic Football Club and the rugby league club Wigan Warriors. Ukulele and saucy song maestro George Formby was born in Wigan, as was 80s pop sensation Limahl (he of Kajagoogoo fame, not one of the other Limahls) and the band The Verve. Much-missed actor Roy Kinnear was born there too.
With great links to the major North West cities and towns, an active population of approaching 300,000 throughout the borough and a diverse employment status, Wigan is a great place to find a Marketing assistant position.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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