Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Merseyside
Situated in the North West of England, Merseyside is a metropolitan county that includes Liverpool as well as St Helens, Sefton, Wirral and Knowsley.
The region is best known for its prominence in the shipping and shipbuilding industry during the 18th and 19th centuries. Indeed, Liverpool was one of the most important ports in the country - and the world - and a huge range of products were imported and exported from the city.
Merseyside played a pivotal role during the Industrial Revolution, as the area was known for its textiles, metalwork and glass and it was also an important part of the UK's coal mining industry. In addition, a network of canals and railways expanded across the region in order to simplify transport.
Today, Merseyside is a thriving area, known not only for its manufacturing and industrial trade, but also its importance in finance, retail, energy, technology and the service sector - and there are many opportunities available for those seeking Marketing assistant vacancies in the region.
A number of well-known companies call the area home, including Littlewoods, Lambrini, Sayers and Pilkington, while local car manufacturing facilities assemble Jaguar X-Type and Land Rover Freelander vehicles.
In addition, Merseyside is an important transport hub, with various airports, shipping ports, ferry terminals train lines covering the vicinity.
Popular locations
Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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