Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Liverpool
Home of the Beatles and Cilla Black, Rick Astley and Elvis Costello, Liverpool has definitely delivered when it comes to musical treasures. But the city generates far more than pop hits, so jobseekers looking for Marketing assistant roles in Liverpool are sure to find an array of possibilities.
The Merseyside city has long been an important port town. During the 18th century, its prominence in shipping led the region to become a global hub and an estimated 40 per cent of the world's trade came through Liverpool during the early 1800s, with products including tea, sugar, salt, tobacco and cotton.
Fast forward to today and this North West metropolis has one of the UK's largest economies. Its success is mainly thanks to the vast number of companies based in the service sector. What's more, Liverpool has become a fabulous place to live and work, with its exciting nightlife, loads of shopping, amazing dining spots and two top football teams.
These days, Liverpool remains an important part of the shipping industry, seeing millions of tonnes of cargo from lines like NYK and Maersk. Car manufacturing is another big part of the city's economy, while Lambrini, John West, Littlewoods and Sayers are also based here.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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