Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Yorkshire
A historic county in northern England, Yorkshire is well known for its beautiful green spaces, as well as its intriguing past - but it has also long been a centre for industry and commerce, making it an ideal choice for those seeking Marketing assistant jobs.
During the 15th century, the region was locked in civil war against neighbouring county Lancashire. Known as the Wars of the Roses, this series of conflicts over the throne lasted for more than 85 years, although a more friendly rivalry between the regions still exists today - mainly when it comes to sport.
Renowned for its wool and textile industry, Yorkshire also gained prominence for coal mining in the 16th and 17th centuries.
As the Industrial Revolution took hold, the region flourished - this was especially true of Sheffield, which was known for its innovation in the steel industry. What's more, a series of canals and railways was also developed, simplifying the transport of goods and raw materials throughout the region.
Today, a number of large cities and towns can be found in Yorkshire, including, Sheffield, Leeds, Hull, Halifax and Bradford, and within these locations job seekers can find a variety of industries - from financial and retail, through to manufacturing and technology.
Some of the top employers in the region include Morrisons, Asda, Yorkshire Bank Leeds, First Direct, Timothy Taylor Brewery and McCain Foods (GB).
Popular locations
Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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