Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Halifax
A minister town in West Yorkshire, located to the south west of Bradford, Halifax is a good choice for those seeking Marketing assistant opportunities.
From the 15th century, the town was an important location for the manufacture of wool and cloth. The textile industry continued to thrive through the 19th century, although most of the wealth that came to the town during this period was derived from cotton instead of wool.
In 1853, a building and investment society was formed in the city, which would later become known as the Halifax bank. It's now part of the Lloyds Banking Group and operates mainly from London.
Halifax has also been known for its confectionary production since the late 1890s when John Mackintosh and his wife started selling toffee from a shop in the town centre.
The business quickly expanded and resulted in a number of brands that are still popular today, such as Rolo, Toffee Crisp and Quality Street. Now owned by Nestle, which is based in York, a factory continues to operate in Halifax, churning out millions of tasty treats every year.
Today, the town's economy is mainly based in the retail and service sectors. A number of large business parks have been developed in the region - such as Dean Clough, which is located on the site of what was once the world's largest carpet factory. It provides workspace for SMEs and larger organisations ranging from IT and media companies, as well as financial services and healthcare facilities.
Popular locations
Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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